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Second Take

Clients and prospects desperately need professional benefits counsel. If you don’t provide it, your competitors surely will, says Jack Kwicien.

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Market confusion begs for intensified sales efforts

Clients and prospects desperately need professional benefits counsel. If you don’t provide it, your competitors surely will.

What advisers can learn about RFPs from Zenefits

A lot has been made about the changes at Zenefits, but what shouldn’t get lost in this week’s news is all the things the benefits software company has been doing right, says RFP365’s Dave Hulsen.

How to create effective marketing by first defining your brand

For communication to be successful, it has to be the right message, delivered to the right audience, says Wendy Keneipp.

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