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Second Take

Engaging a client's employees is a year-round process that requires targeted support efforts and constant improvement, says Daniel Freund.

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How to create effective marketing by first defining your brand

For communication to be successful, it has to be the right message, delivered to the right audience, says Wendy Keneipp.

Why don’t consumers pay more attention to healthcare costs?

They might, if they had better access to pricing information in the decision-making process, says Frenkel Benefits’ Craig Hasday.

5 keys to improving employee satisfaction

Unlock the secret to employee appreciation with these tips from ACI Specialty Benefits' Erin Krehbiel that will boost producer performance and empower your brokerage.

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