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Benefits administration is an onerous task for businesses of any size, and the passage of the Patient Protection and Affordable Care Act (PPACA) has added a further layer of complexity to the process, particularly for small and mid-size companies. Whereas once employers had the freedom to decide whether or not to offer health care to their team, now businesses with 50 or more workers are bound by a federal mandate to provide insurance coverage. For SMBs, the added expense of benefits plans combined with the resources needed to administer programs successfully can have a dramatic impact on the bottom line.
Healthcare costs are increasingly unsustainable for employers and employees. Could an entirely new approach—one that leverages a benefits platform to reach employees when and where they make healthcare decisions—help bend the trend?y