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    <title>Eba-Businessmanagement-Clienteducation</title>
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      <title>Employers and brokers agree that communication is always job one</title>
      <link>http://eba.benefitnews.com/asset/article/671491/Employers-and-brokers-agree-communication-always.html?pg=&amp;sectionName=null&amp;topicName=null</link>
      <description>A broker is no longer an implementer and a benefit manager is no longer a savvy shopper. Benefit experts on both sides of the desk are now primarily communicators aiming to boost enrollment, create "consumers" and coach employees to financial security.</description>
      <pubDate>Mon, 01 Sep 2008 21:21:00 GMT</pubDate>
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      <dc:date>2008-09-01T21:21:00Z</dc:date>
    </item>
    <item>
      <title>Focus on communication may stimulate gender parity in advising</title>
      <link>http://eba.benefitnews.com/asset/article/641481/Focus-communication-may-stimulate-gender-parity.html?pg=&amp;sectionName=null&amp;topicName=null</link>
      <description>Historically, the benefits industry has been a male-dominated world. However, when it comes to communication of benefits and human resources policies, the opposite has been true.</description>
      <pubDate>Fri, 01 Aug 2008 21:27:00 GMT</pubDate>
      <guid>http://eba.benefitnews.com/asset/article/641481/Focus-communication-may-stimulate-gender-parity.html?pg=&amp;sectionName=null&amp;topicName=null</guid>
      <dc:date>2008-08-01T21:27:00Z</dc:date>
    </item>
    <item>
      <title>Virtual reality takes on benefit communication and enrollment</title>
      <link>http://eba.benefitnews.com/asset/article/641431/Virtual-reality-takes-benefit-communication-and.html?pg=&amp;sectionName=null&amp;topicName=null</link>
      <description>Imagine having a new member of your benefits staff that you don't need to train, pay or offer benefits. She'll work 24/7 and you can be sure her messages are consistent and compliant.</description>
      <pubDate>Fri, 01 Aug 2008 21:04:00 GMT</pubDate>
      <guid>http://eba.benefitnews.com/asset/article/641431/Virtual-reality-takes-benefit-communication-and.html?pg=&amp;sectionName=null&amp;topicName=null</guid>
      <dc:date>2008-08-01T21:04:00Z</dc:date>
    </item>
    <item>
      <title>Managing benefits for Generation Y</title>
      <link>http://eba.benefitnews.com/asset/article/605661/Managing-benefits-Generation-Y.html?pg=&amp;sectionName=null&amp;topicName=null</link>
      <description>Tune in for Employee Benefit Adviser's first "Friday Fray" lunch speaker series. We'll have three industry professionals give short presentations on how to manage benefits with Generation Y in mind and there will be time to ask questions about your specific business issues.</description>
      <pubDate>Tue, 10 Jun 2008 19:42:00 GMT</pubDate>
      <guid>http://eba.benefitnews.com/asset/article/605661/Managing-benefits-Generation-Y.html?pg=&amp;sectionName=null&amp;topicName=null</guid>
      <dc:date>2008-06-10T19:42:00Z</dc:date>
    </item>
    <item>
      <title>Tackle consumerism models with today's panel</title>
      <link>http://eba.benefitnews.com/asset/article/601401/Tackle-consumerism-models-todays-panel.html?pg=&amp;sectionName=null&amp;topicName=null</link>
      <description>Tune in today at 3:00 pm to an online forum where experts will offer tips and tactics for building consumerism models that meet employer demands.</description>
      <pubDate>Tue, 03 Jun 2008 19:32:00 GMT</pubDate>
      <guid>http://eba.benefitnews.com/asset/article/601401/Tackle-consumerism-models-todays-panel.html?pg=&amp;sectionName=null&amp;topicName=null</guid>
      <dc:date>2008-06-03T19:32:00Z</dc:date>
    </item>
    <item>
      <title>How and why to be really bad at sales but really good at giving advice</title>
      <link>http://eba.benefitnews.com/asset/article/588711/and-why-really-bad-sales-but.html?pg=&amp;sectionName=null&amp;topicName=null</link>
      <description>One of my employees was recently explaining to me the virtues of why a client should accept the offering of a particular product. As she spoke, I sensed she was trying to convince me that this solution made sense. The discussion continued and she said I was good at "selling" these ideas. That hit me as an extremely negative perception.</description>
      <pubDate>Sun, 01 Jun 2008 14:26:00 GMT</pubDate>
      <guid>http://eba.benefitnews.com/asset/article/588711/and-why-really-bad-sales-but.html?pg=&amp;sectionName=null&amp;topicName=null</guid>
      <dc:date>2008-06-01T14:26:00Z</dc:date>
    </item>
    <item>
      <title>Create or update your online identity to attract clients</title>
      <link>http://eba.benefitnews.com/asset/article/588701/Create-update-your-online-identity-attract.html?pg=&amp;sectionName=null&amp;topicName=null</link>
      <description>You only get one chance to make a first impression. That's why progressive advisers are fine-tuning their image on the Web - where many employers hunt for benefit services and information.</description>
      <pubDate>Sun, 01 Jun 2008 14:22:00 GMT</pubDate>
      <guid>http://eba.benefitnews.com/asset/article/588701/Create-update-your-online-identity-attract.html?pg=&amp;sectionName=null&amp;topicName=null</guid>
      <dc:date>2008-06-01T14:22:00Z</dc:date>
    </item>
    <item>
      <title>Taking care of your client's other needs</title>
      <link>http://eba.benefitnews.com/asset/article/584591/Taking-care-your-clients-other-needs.html?pg=&amp;sectionName=null&amp;topicName=null</link>
      <description>Chances are you stick to your knitting, marketing a core group of products and services to your clients. If so, you are not satisfying all of your client's needs, either. Then who is?</description>
      <pubDate>Tue, 13 May 2008 18:03:00 GMT</pubDate>
      <guid>http://eba.benefitnews.com/asset/article/584591/Taking-care-your-clients-other-needs.html?pg=&amp;sectionName=null&amp;topicName=null</guid>
      <dc:date>2008-05-13T18:03:00Z</dc:date>
    </item>
    <item>
      <title>Advisers should rededicate themselves to their job</title>
      <link>http://eba.benefitnews.com/asset/article/576931/Advisers-should-rededicate-themselves-their-job.html?pg=&amp;sectionName=null&amp;topicName=null</link>
      <description>For small employers (less than 50 employees), there really isn't much you can do about health insurance premiums. Both you and the employer are at the whim of the insurance carrier. Marketing the plans every other year or so and looking for possible subsidies on comparable plan designs is about all you can do to hold rates down</description>
      <pubDate>Thu, 01 May 2008 13:14:00 GMT</pubDate>
      <guid>http://eba.benefitnews.com/asset/article/576931/Advisers-should-rededicate-themselves-their-job.html?pg=&amp;sectionName=null&amp;topicName=null</guid>
      <dc:date>2008-05-01T13:14:00Z</dc:date>
    </item>
    <item>
      <title>HR's increasingly versatile role</title>
      <link>http://eba.benefitnews.com/asset/article/566391/HRs-increasingly-versatile-role.html?pg=&amp;sectionName=null&amp;topicName=null</link>
      <description>Anyone who's been to a benefits trade show knows the events can yield some pretty unexpected things -- odd knickknacks at the booths, mechanical bulls, live animals -- anything to get your attention while trolling the expo halls. But the most surprising guest at recent trade show in Atlanta, Ga. was not the porcupine.</description>
      <pubDate>Tue, 15 Apr 2008 18:05:00 GMT</pubDate>
      <guid>http://eba.benefitnews.com/asset/article/566391/HRs-increasingly-versatile-role.html?pg=&amp;sectionName=null&amp;topicName=null</guid>
      <dc:date>2008-04-15T18:05:00Z</dc:date>
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