Continue in 2 seconds

Breaking down the unattainable life consumer

Published
  • January 19 2012, 9:12am EST

Last year, staggering numbers revealed a massive life insurance sales gap. In a new report, called “The Elusive Life Insurance Purchaser,” Aite Group attempts to demystify the life industry’s enigmatic consumers.

To do this, Aite conducted an online survey of 1,024 U.S. consumers.

Register or login for access to this item and much more

All Employee Benefit Adviser content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access

Comments