Stop working harder at sales. Instead, turn on your computer. When the dots are properly connected, data can open a whole new world of selling for you - a smarter way. Once you get over the paper tiger of scary data, you'll discover a new method of locating and working prospects that you never dreamed of before. You'll make more money with this technique.
The programming types have already taken the difficulty out of this stuff in the tools they've made. Today's tools are intuitive - it's simply a matter of pressing buttons to determine what you want to know. Everyone should be doing this. But not everyone does. That's an opportunity for you. Some producers are still afraid of anything data-related. The experience won't be pleasant or rewarding as long as one holds that attitude. That's not you, or is it? If so, I hope to make a believer out of you as we look at mining sales data to improve your sales production.
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