What's the first thing that comes to mind when you hear the word 'social?' In today's connected world, you probably answered social media. Chances are, so did your clients' human resource professionals. Social media is definitely on everyone's radar, but when it comes to a corporate wellness program, you need to tune into another kind of frequency - social culture.

We talk a lot about culture in wellness programs. A company's culture is a marriage of backgrounds, attitudes, beliefs and behaviors. Social culture is a reflection of how employees, from the top down, interact. Tapping into the social culture detects the instruments you need for building a successful corporate wellness program. How do you set your clients' antenna for uncovering the social culture? Here's a set of questions to jump-start the discussion.

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