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More than half of all advisers pushing VAs

Published
  • April 04 2012, 12:31pm EDT

Life insurers may want to take a closer look at their annuity offerings. The 2008 financial crisis has changed a lot of financial advisers’ minds about insured retirement solutions, namely variable annuities, according to a new survey by AllianceBernstein L.P. and the Insured Retirement Institute. 

The study, unveiled Monday at the IRI Marketing Summit, indicates that as advisers view VAs as protection against a possible repeat of the financial crisis. In fact, half of the respondents said they started recommending VAs more because their clients are demanding "guaranteed investments," and 42% bring up VAs in "every conversation" with clients.

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