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Selling wellness that works

Published
  • April 08 2014, 11:47am EDT

Mention wellness programs to a client looking to save money on health care costs and their first response is typically, “How do I get my employees to participate?”

For years this has been the great debate — incentives or disincentives … the carrot or the stick? But the answer is not as cut and dry as once thought. Many in the industry are now saying what works depends upon a company’s culture of health.

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