The social business software market is evolving rapidly, and so are the language and features of the category.

It's interesting to speak with the variety of vendors in this industry. Because the market is changing quickly and we're seeing a wide variety of approaches, they all struggle with what to call their software. The common denominator that I hear most often is the use of the term "social" - plain and simple. Go to Jive Software's website, for example, and there it is: "social."

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