In some ways, the perspective a number of employee benefit brokers and advisers take on social media in the workplace reminds me of views held by many employers - at least in the beginning - on the value of workplace wellness programs. Both social media and wellness have their enthusiastic, devoted supporters, as well as skeptics who question the level of time commitment required to be successful and the resulting return on investment, which can be difficult to track.
At the same time, both avenues hold an untested amount of potential. And both are about so much more than "what's in it for me?" In her column, Overcoming ROI objections: Getting to the heart of the corporate wellness program, Intercare Insurance Solutions' Beth Taylor discusses the hesitancy of employers to embrace wellness programs. As she points out, "Clients that measure every task in terms of immediate ROI are not getting to the heart of the corporate wellness program - the health of their employees. By shifting the focus to the total wellbeing of employees, your clients lay the foundation for long-term gains."
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