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Use your best sales tactics to bring the C-suite onboard for wellness

By
  • Beth Taylor
Published
  • June 01 2011, 1:00am EDT

One skill that epitomizes the successful benefit adviser is selling. From the dollar-and-cents results to the art of persuasion, benefit advisers understand the sales process. So why not use that skill to assist human resource professionals in selling their C-suite on a corporate wellness program?

The professional salesperson understands the key to a sale is identifying the customer's problem and offering a solution to that problem. The challenge is proving that your solution works.

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