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What's in a name?

Published
  • March 01 2012, 1:00am EST

Obamacare. Or is it ObamaCare? However you spell it, if you're in the health care advisory business you shouldn't be saying it.

While President Obama claims to embrace the term - "I have no problem with people saying Obama cares. I do care," he told supporters during a stump speech in Minnesota last summer - the reality is the nickname for the Patient Protection and Affordable Care Act is most often a pejorative rallying cry against health care reform. And there is no need for deprecating language in a professional environment.

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