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How to create effective marketing by first defining your brand
For communication to be successful, it has to be the right message, delivered to the right audience, says Wendy Keneipp.
Sales and marketing
Why don’t consumers pay more attention to healthcare costs?
They might, if they had better access to pricing information in the decision-making process, says Frenkel Benefits’ Craig Hasday.
5 keys to improving employee satisfaction
Unlock the secret to employee appreciation with these tips from ACI Specialty Benefits' Erin Krehbiel that will boost producer performance and empower your brokerage.
4 ways brokers can improve their marketing
Advisers looking to maximize the impact of their client- and prospect-facing material should take these factors into account, says Selden Beattie’s Beverly Beattie.
A look at what Zenefits’ new management team brings to the table
The tech-focused brokerage is now in its ‘second version’ with former PayPal exec David Sacks in charge, says HR Technology Advisors’ Joe Markland.
How FinTech is revolutionizing the retirement space
Technology offers simplicity, transparency, mobility and portability, and advisers should embrace it, says Chad Parks.
Why advisers need to rethink their business strategies
The benefits market is undergoing a transformation and few operations seem fully prepared.
How to fill gaps in 403(b) plan moderating
National Practice Leader
Advisers are a ‘great resource’ to ensure sponsors keep up with DC fiduciary compliance obligations and know where they stand on fees in particular, says The Principal’s Aaron Friedman.
Employees are confused on basic insurance principles — and they need your help
Chief Operating Officer
Ensuring clients understand ACA compliance is critical, but doing so at the expense of fundamental education is negligent.
Blizzard marketing: A prime opportunity to reach decision makers
If the owner and the executives are the only folks working during a storm, wouldn’t those be ideal days to reach your intended target?
Sales and marketing
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