Accident, critical illness, life, hospital indemnity, short term disability, long term disability, dental, vision — to those of us who work in the industry, this is obviously a list of voluntary benefits. However, to employees who look at their insurance options once per year, this is a long and somewhat overwhelming list of insurance coverages they may not understand.

By using better education methods and tools for communicating about voluntary benefits in your enrollment approach, you can help change that thinking. Instead of seeing that list as overwhelming, employees can see it as a list of ways in which they can prepare themselves and their loved ones for the unexpected.

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