As a brokerage owner, perhaps mentally and emotionally you are not quite there in terms of making a decision just yet, but you are considering a sale or a merger. But where should you start?

Invariably, the best place to start is with an honest assessment of the strengths and weaknesses of your business today. Only you are likely to really know where the gaps in your firm’s capabilities exist and how to bridge those gaps. And be honest with yourself. If organizational objectivity is difficult to achieve, then seek the assistance of a knowledgeable, professional business adviser.

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