It’s important to keep true objectives in mind when trying to figure out what people want and need. Most people don’t buy lawn mowers because they want lawn mowers. They buy lawn mowers because they want short grass. Short grass is their true objective. What does this have to do with retirement?

People use retirement plans to help them save enough money to retire. Being comfortable in retirement is their objective. But how do they figure out if they’re on track? It’s all about measurement.

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