Customization is the name of the game these days. With everyone talking about the generations and their specific preferences, they are forgetting that everyone doesn't fit into a box. Within each of traditional generations there are personas that match a person's current life stages. Your employees are individuals with different needs and wants when it comes to their benefits. So now is the time to start looking at the unique personas within the generation instead of treating everyone the same. Look Beyond the Generations and match their needs to your benefits. Download this whitepaper for more insights.
You might think your biggest hurdle at enrollment is introducing something new, but chances are many of your employees still don’t understand the basics. Watch this video as bswift’s Dennis Sladkey and Chris Weil present an easy solution to helping your employees avoid frustration and make the most of their coverage options.