Markland is president and founder of HR Technology Advisors (HRT). HRT is a leading HR and Benefits Technology consulting and solution provider. Since 2001. HRT consults benefits brokers and their customers on how to leverage technology to simplify HR and Benefits Administration. HRT has analyzed more than 100 HR and Benefits technology companies and have deployed solutions to over 400 employers utilizing 30 different vendors.\nJoe was one of the early entrants into the Benefits Technology business when he founded StarNex, Inc. in 1997. StarNex was an employee benefits technology firm focused on technology solutions that utilize the Internet to quote and enroll group insurance programs. As President he created the BrokersPortal.com website which was utilized by over 10,000 employee benefits brokers. Joe started the current consulting business after the sale of StarNex in 2001.\nJoe is considered an industry expert on HR and Benefits Technology. He has published numerous articles and speaks regularly at Industry Conferences. Appearances include Health Underwriters meetings in California, New Hampshire, Michigan, Kansas, Ohio, Alabama, Washington, Georgia, North Carolina and Virginia.