Luz L. Urrutia is CEO/President for El Banco de Nuestra Comunidad, a division of The Peoples Bank. In her position, Luz has direct responsibility for the P&L of the branches, operations, credit and risk management, compliance, sales and marketing, customer service, product development, training and community outreach. Prior to joining El Banco, Luz was a Managing Director with Wachovia where she spent 18 years in various positions.At Wachovia, Luz held positions as manager, relationship manager, sales, product development and credit officer within the Corporate Bank, Treasury Services, Capital Markets, Risk Management, Operations and Retail Divisions. Most recently, she was a Managing Director for the Global Services Department of Wachovia. In this capacity, she managed the International Sales, Product Development and Customer Service Groups. She developed and implemented several domestic and international Strategic Alliances in the US and overseas. During her career with Wachovia, she lived in Canada and Mexico evaluating the retail and corporate markets in these two countries. Luz was responsible for leading Wachovias expansion into Canada and Mexico. She also led the development of Wachovias strategic alliances with Bank Mendes Gans in the Netherlands, Bancomer in Mexico, and Bank of Montreal in Canada.Luz serves on the Boards of the Center for Financial Services Innovation (CFSI), a division of ShoreBank in Chicago, and Worthwhile Ventures, an entity that provides micro financing worldwide. In 2007-2009, Luz served on the Board of the Consumer Advisory Council of the Federal Reserve Bank. In 2006, Luz was recognized as The Community Banker of the Year by the American Banker for her commitment to meeting the financial needs of the unbanked and the under banked, primarily in the Hispanic community.Luz has spoken at various banking and regulatory conferences on how financial institutions can access the Hispanic market and serve the financial needs of consumers and small businesses that dont have access to mainstream banking in a responsible and profitable manner.Luz has been recognized by several domestic and foreign private and government institutions for her advocacy and commitment to serving the financial needs of the underserved Latino market in the US. In April 2007, Luz was given an award and inducted to the Chapter of the Ladies and Gentlemen of Queen Isabel the Catholic in Spain. In 2008, she received a similar award from the Queen of England for her commitment to improving the lives of Latinos living in the US. In 2009, Luz was recognized as the Latina Business Woman of the Year. Luz is a native of Caracas, Venezuela. She holds a Bachelors of Business Administration degree in Finance and a MBA from Georgia State University.
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