Prianka Advani is AVP of�Daily Transaction Experiences at USAA Bank. Her responsibilities include creating valuable & innovative experiences that help acquire and retain daily relationships with members.Prior to this role, she was executive director�of Consumer Lending Product Management.�Her responsibilities included�market and financial performance of the Consumer Loans suite of products.Advani joined USAA in 2014 with nearly 12 years of experience in�customer engagement, product development, digital marketing�and process improvement. She moved from Chicago, Ill. where she worked with Discover Financial Services. Advani’s digital career background spans various industries including �food/grocery at FreshDirect and fashion at Kenneth Cole. Advani’s forte lies in enhancing�digital storefronts to increase online product acquisition, and ensuring more frequent visits and optimizing the service experience.Prianka was born in Mumbai,�India and received her master’s degree in Brand Management and International Marketing at Baruch College, New York. She also has an MBA in Marketing from the Indian Education Society.
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