Dr. Wendel is a behavioral social scientist who studies financial behavior, and how digital products can help individuals manage their money more effectively. He serves as Head of Behavioral Science at Morningstar, a leading provider of independent investment research, where he leads a team of behavioral scientists and practitioners to conduct original research on saving and investment behavior. Stephen has authored two books on applied behavioral economics, Designing for Behavior Change and Improving Employee Benefits, and founded the non-profit Action Design Network, educating the public on how to apply behavioral research to product development. He has two wonderful kids, who don’t care about behavioral science at all.
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