Vivian Merker is a New York-based principal at Oliver Wyman. She is a member of the firm�s Retail and Business Banking practice. Vivian has worked in depth with major financial institutions in North America on engagements spanning a range of areas including customer experience design, product development, marketing strategy, and operational efficiency.In addition to client work, Vivian frequently collaborates with the Oliver Wyman Customer Insights Group and played a leading role on several recent efforts including The Influence of Digital on Customer Checking Acquisition and Customer Perceptions of Retail Banking Hassles & Delights Across Channels. She also co-chairs the American Banker�s annual Financial Services Marketing & Innovation Symposium. Vivian graduated from Cornell University, summa cum laude with a Bachelor�s degree in Applied Economics and Management.�
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