Vlad Gyster is the co-founder and CEO of Airbo, an engaging employee communications platform used by organizations like Fujifilm. Vlad has spent 10 years working with HR functions, especially in the area of driving adoption of emerging technologies like mobile, gamification, and social media. Prior to starting Airbo, Vlad spent five years at Towers Watson, where he co-founded and led the social media practice, and worked with Fortune 500 companies like 3M and American Express to implement strategies to engage employees in wellness, benefits, and the rest of the HR ecosystem. Vlad is a frequent speaker, and has contributed to publications like Fortune, Employee Benefit News, IHRIM, and SHRM. Vlad resides in Venice, CA, where he occasionally sneaks out of the office to surf.
Corporate spending on wellness programs is surging, but motivating employees to use them continues to be a rather expensive struggle. There are lots of reasons for this, but a really unfortunate one is bad timing.