Joe Markland

President, HR Technology Advisors
Joe Markland
Joe is President and Founder of HR Technology Advisors (HRT). HRT, founded in 2001, is a leading HR and Benefits Technology consulting and solution provider for employee benefits brokers and their customers. Joe started in the Group insurance business in 1986 with UNUM before moving over to Allmerica Financial. He was one of the early entrants into the Benefits Technology business when he founded StarNex, Inc. in 1997.

Joe is considered an industry expert on HR and Benefits Technology. He was named a top 30 Benefits Advising Innovator by Employee Benefit Adviser magazine in 2016. He regularly publishes articles for Employee Benefit Adviser, the Insurance Thought Leadership blog, and his own blog is an industry favorite. He speaks regularly at benefits industry conferences along with many HR technology conferences. In his capacity as President at HR Technology Advisors Joe and his team have consulted with and/or implemented technology solutions to over 1500 employers ranging in size from 10 – 22,000 employees.

Joe is a graduate of Williams College where he majored in Psychology and played varsity football and baseball. He lives in Franklin, MA with his wife, Kim and their two children, Michael and Lauren.