J.R. Jordan is the Senior Vice President of Colorado Bankers Services. For over 20 years he has focused all of his efforts in the ancillary product market, specifically critical illness & accident Insurance. Along with his brother and late father he has been a key player in bringing critical illness insurance to the marketplace and has provided education, marketing tools/tips and training to thousands of agents nationwide. J.R. is also a Nationally Acclaimed Certified Public Speaker and travels the nation conducting seminars and symposiums on cross selling and how to make an amazing living while embracing healthcare reform. In addition, J.R. previously served on the Board of Directors for the National Association of Critical Illness Insurance! You can follow him on twitter at www.twitter.com/jrjtalker for upcoming webinars!