Bobby Martin is President and co-founder of Vertical IQ, a leading provider of industry profiles for advisors. Before starting Vertical IQ, Bobby cofounded sales intelligence firm First Research, which in 2007 was sold to Dun & Bradstreet. Before starting First Research, he was a business calling officer with Bank of America. His book The Hockey Stick Principles provides stories and insights about the four stages of entrepreneurial growth. Bobby is an angel investor and serves as an active board member with several innovative start-ups, including Local Eye Site, Boardroom Insiders, Zynbit, MyLifeSite, Sageworks, Vital Plan, Myxx, Zynbit, and etailinsights. He graduated from Appalachian State University, is married, has two children, is an avid tennis player and loves being in the mountains.