Mr. Neil Goldfarb is President and CEO of the Greater Philadelphia Business Coalition on Health (GPBCH, www.gpbch.org), an employer-led non-profit organization established in 2012 with the mission of developing best practices for maintaining a healthy workforce, and ensuring that when healthcare is needed it is safe, high-quality, accessible and affordable. GPBCH represents over 1.5 million covered lives nationally, including 750,000 lives in Southeastern Pennsylvania, Southern New Jersey, and Delaware. Mr. Goldfarb brings over 30 years of healthcare research and management experience to his Coalition leadership position. As Associate Dean for Research in the Jefferson College of Population Health, he was responsible for developing and carrying out the school’s research agenda, focused on healthcare quality and value, and economic evaluation of healthcare technologies. Concurrently, Mr. Goldfarb served as Director of Ambulatory Care Performance Improvement for the Jefferson faculty practice plan. His previous positions include Executive Director of a quality improvement consulting and data collection firm, and Vice President of Health Services for the Philadelphia region’s first Medicaid managed care plan. Mr. Goldfarb has authored over 60 articles in the peer-reviewed literature. Mr. Goldfarb is Chair of the Board of Governors of the National Alliance of Healthcare Purchaser Coalitions, and founding co-Director of the College for Value-based Purchasing of Health Benefits.