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Sending out bad RFPs is a critical misstep for benefit brokers and consultants. Top carriers are always in high demand, so if you send them a subpar request, they’re less likely to respond.

Moreover, vendor selection usually requires an extensive amount of time and resources, so it’s important to get your RFP right the first time to cut down on unnecessary back-and-forth emails that may leave you scrambling to put together results for you client at the last minute.

Simply put, we can’t afford to send out RFPs that frustrate our vendors. Here are 10 things vendors wish you knew about the RFPs you’re sending out — and how to make them better.