4 ways brokers can cultivate a reputation as a service leader
Over the last 10 years, the modern-day benefits broker has evolved from being a tactician to serving as a true strategic consultant. Today’s benefits broker plays a crucial role in selecting the right benefits, choosing the right partners and determining how to engage employee audiences.
One constant challenge is how brokers can differentiate themselves from their peers. I have one word of advice: service.
Of course, it’s not that simple. Providing stellar service is a tough thing to do well — and a hard thing to do well consistently. But over the course of my career, I’ve noticed a few key factors that are crucial to cultivating a reputation as a service leader in the benefits broker industry.