5 ways to engage employees in civic action this election
It’s no secret that the 2020 election season is shaping up to be radically different than in years past. Pre-COVID, it was already one to watch, but with the pandemic still disrupting daily routines — from how people work and school their children to the ever-changing rules around openings and closures and safe ways of interacting — it’s easy to see why voters are feeling anxious about what might happen at the polls in November.
According to a survey conducted by Pew Research Center, 67% of respondents believe that the pandemic will disrupt Americans’ ability to vote. And in addition to COVID, a host of issues, among them social justice and racial inequality, have ignited protests worldwide, making the stakes of this election especially high.
In this challenging year, COVID has amplified expectations from employees and consumers for the corporate world to step up, engage with issues that are impacting peoples’ lives and lead with purpose. Even prior to the pandemic, millennials, who now make up 50% of the U.S. workforce, looked to their employers to reflect and support their values. Post-COVID, studies have revealed that 63% of employees relied on their companies to communicate daily on the crisis.
As the election approaches, perhaps your company wants to do the same when it comes to engaging your employees in civic action. But you may be wondering: in such a polarizing political environment, is this a good idea? With passions running high, can civic engagement be encouraged and supported in a way that is positive, inclusive and non-partisan? We believe the answer is yes! Here are five ways your company can empower civic engagement this election season, without inflaming more division.