Least financially literate states
Employers are investing more in financial wellness benefits, and everything from retirement accounts to student loan repayment benefits are reaching the forefront of the news. But employees in some states may need more financial wellness education than others.
Wallethub examined financial-education programs and consumer habits in each of the 50 states and the District of Columbia. The personal finance website looked at 17 key metrics ranges from high-school financial literacy grade to share of adults with rainy-day funds.
When selling financial wellness benefits, advisers may want to consider looking more closely at these markets.