The key to success with voluntary benefits is focusing on the end result and goal that comes from introducing the products to a workforce — not the products themselves, Mike Meredith, executive vice president at Willis, told attendees Thursday at Employee Benefit Adviser’s Workplace Benefits Mania.

“Not voluntary benefits for voluntary benefits sake,” he said. By focusing on the outcome of offering such benefits, “it’s a clear message to employers [that the decision to offer them to employees] is an obvious choice and makes a lot of sense.”

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