The idea that it’s time to turn “bullish” on voluntary sales is hardly new. But a group of carrier and independent voluntary distributors at EBA’s Workplace Benefits Renaissance said Tuesday that there’s still a lot more behind voluntary that brokers need to know.

“There is a need for products that fill the gap,” said John Mason, managing director at Preferred Benefit Solutions, LLC. “There is a tremendous need for products not provided by the employer. That’s the exciting thing for our business.” But, with voluntary products taking “center stage” there’s a lot more to know:

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