As a sales leader in your organization, one of the most critical functions you perform is to help young producers learn and refine their sales skills. And, yes, selling is a skill, not a personality trait.

Sure, there is a lot to be said for how personality influences a person's ability to sell, but personality alone is just a start. It's like most other things; you may be born with the potential, but to realize that potential takes a lot of hard work and practice.

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