Here is a bit of really good news: Regardless of anything happening in the marketplace you can have jaw-dropping sales success without making any cold calls. At the end of the day, sales success is really not that complicated. Here is the formula for amazing, jaw-dropping sales results: Quality Message (x) Number of Prospects = Sales Success. Regardless of your skill at closing the sale, if you simply tell enough people what you do, you will make sales. Follow these steps and I guarantee amazing results.
1) Create compelling sales messages. It is the foundation of everything that you do. A sales message is focused on the results that you are able to deliver to your clients. In the world of group health, you are unable to deliver lower rates since regardless of the carrier, if you do not change the plan design you cannot find a plan that is equal to or less than the pre-renewal rates. Do not use price as a sales message. Look beyond price and identify how the services that you provide help your clients. That is where you will find the foundation for your messages.
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