Online expectations of insurers’ Web presences are higher than ever, according to a new report from Forrester Research, for a confluence of reasons; the economic instability has increased demand in certain sectors, insurance advertising is a billion-dollar venture, with most of it directing consumers to Web presences, etc. As a result, whether quote-seekers or self-serving policyholders, consumers expect sites to be available, easy to use and fast. And if a site doesn’t live up to these expectations, a competitor is only a click away.

When prioritizing characteristics of a website, consumers ranked usability first, as 95% of consumer respondents rated it “very important.” At 86%, quick loading times was the second priority, and information security and privacy was third at 78%. But websites are not only expected to perform well, they’re expected to perform well all of the time.

Register or login for access to this item and much more

All Employee Benefit Adviser content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access