To meet consumer demands and everyday expectations, 6-in-10 financial services companies now have programs in place to assist their advisers and representatives with their social media apptitude and participation.

The support for advisers is coming in a variety of sizes and shapes, the LIMRA report of 36 financial companies found. Companies are providing examples, guidelines, content and training. The training formats vary, from online webinars to in-person groups to one-on-one assistance, LIMRA says, and topics covered include compliance, company policies and tools training, but also marketing opportunities and best practices.

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