Okay, Mr. President, game on! We will build a health benefit exchange for now and the future. It's a radical change. My colleagues and I will clear our minds of old modes of selling health insurance and servicing customers. Here's what the blueprint of health insurance selling can look like soon and in the years to come. It is nonpartisan and reflects the interests of many publics with a stake in the outcome, most importantly the millions of consumers who will purchase health care through this system. Most of all, it will work to strengthen purchasing and access in the health care system.

The technology must be simple; easy interfaces and pathways for the common man - buyers from every part of the socio-economic spectrum. Software as a service offers voice, video and accessible menus of benefit plan issuers. Each smart screen runs a prospective buyer through a wizard to help narrow-down choices that are based on quality, plan features and price. The technology needs glitz to promote the computer experience, so we'll have to dress it up.

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