The role of brokers in the new world of health care in 2014 is changing, and while it’s tough, there are five key marching orders for making the most of it. This sentiment opened the Workplace Benefits Renaissance in Atlantic City, N.J. on Monday with a keynote from Andrew Webber, the president and CEO of the National Business Coalition on Health based in Washington, D.C. In reference to the brokers’ role in state exchanges he said there’s a role, “but fundamentally it’s changing when it comes to the state exchange program and that was by design, as I understand it.”

Webber was met by several frustrated attendees’ questions at the end of his talk, which was peppered with optimism about the Patient Protection and Affordable Care Act moving forward. One audience member called it a “giant entitlement program with a billion-dollar” price tag. But Webber’s overall message spoke to general optimism about the future, noting that “we shall see,” about a lot of the realities for brokers and agents in 2014 and beyond.

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