Critical illness insurance is among the fastest growing voluntary benefits, but it’s also among the most difficult to grasp for employees.

However, Dan Kraft, vice president of product and innovation for Trustmark Voluntary Benefit Solutions, a division of The Trustmark Companies, told attendees at last week’s Workplace Benefit in Atlantic City, N.J., that his firm has learned a lot about CI and put much of that knowledge into the company’s new Critical LifeEvent product. And, he said, benefit advisers and brokers who talk to their clients about CI insurance can take a lesson from what Trustmark learned.

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