(Bloomberg) -- Supporters of the Affordable Care Act said they’ll debut a campaign this week in 18 U.S. states to promote a law still poorly understood by those designed to benefit most.

Enroll America, a Washington-based nonprofit group, said it will hold 50 community events to kick off the effort in states with high numbers of uninsured residents, from California to Texas to Florida. An advertising campaign will follow as the law approaches the Oct. 1 opening of enrollment for subsidized insurance plans.

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