Brokers and advisers are on the right track to success on the exchanges if they’re taking a consultative approach. This is the message of Jonathan Gruber, economics professor from the Massachusetts Institute of Technology and chief architect of his home state’s 2006 health reform that became a blue print for the Affordable Care Act.

“We can think of brokers and advisers as having two roles, a shopping role and an advising role, and I think their shopping role will diminish and their advising role will go up,” he says, echoing his last interview with EBA in March. “I can see brokers going either way, the question is, can they shift more toward the advisory role?”

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