DALLAS – It is time for brokers and consultants to face the much talked-about upcoming challenges head on and move forward “first, faster and stronger” than their competitors. The goal is to make clients understand that the cost of doing nothing might be the “most expensive, more detrimental thing to a business,” a former adviser said Monday.

Speaking at the 6th Annual Employee Benefit Adviser Summit at the Hyatt Regency, Kevin Trokey, president and chief executive of St. Louis-based consultancy Benefits Growth Network said that because the challenges are so difficult, brokers can differentiate themselves from the competitor by tackling them now.

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