Aetna’s planned acquisition of private exchange operator bswift may signal the start of more insurers acquiring private exchanges, experts in the industry say.

As the private exchange market continues to expand, contraction via acquisition and merger is not surprising, says Barbara Gniewek, principal of PricewaterHouseCoopers human resource services practice. In fact, “as private exchanges become a bigger part of an insurer's strategy, which we see with carriers and potentially benefit administrators, we expect that more acquisitions are possible and even probable.”

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