Editor's note: This month, EBA welcomes a new columnist - John Lamb, who will write about technology as a business tool both for brokers in-office use and for brokers to bring to their employer clients.

With the advent of the Patient Protection and Affordable Care Act and growing government intervention into the benefits industry, the consensus among industry experts is that becoming a trusted adviser and HR compliance consultant is the future role of successful brokers. More than ever before, clients will need expert advice and counsel - an invaluable resource to help HR with their benefits-oriented decisionmaking.

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