Five years down the road, the insurance broker’s role in health insurance may be diminished, largely due to exchanges, consultants say. The role of the broker will change greatly in the process, they say, but in the near term it is a mixed story.

As exchanges are still relatively in their infancy, consumers and employers still need help in making plan selection choices, says Ashish Kaura, a Chicago-based partner of Strategy&, formerly known as Booz & Company. But, as consumer confidence grows and newer tools come into play, “there may be less of a role for a broker moving forward,” he says, adding that trends show private exchanges plateauing in year three and four. 

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