TIAA-CREF, a financial services institution that has serviced the academic, research, medical, cultural and government fields for nearly 100 years, rebranded itself last month, renaming itself TIAA and launching a redesigned website,

“Anytime you take a step like this, you do it very deliberately, very thoughtfully and centered in insight and research,” says Connie Weaver, executive vice president and chief marketing officer at TIAA. “This is about ensuring we are relevant and remain relevant.”

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