Mayor Michael Bloomberg called for legislation to make New York the first U.S. city to require stores to conceal tobacco products, a week after a court struck down his ban on the sale of large sugary beverages.

Bloomberg’s latest health initiative would mandate that tobacco products such as cigarettes be kept in cabinets, drawers, under the counter, behind a curtain or in any other concealed location. It wouldn’t pertain to advertising, leading a spokesman for the state’s convenience stores to question its logic and effectiveness.

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