Broker Resources to Help Employers Choose Best-Fit Benefits Technology Solutions

Sponsor content from
Register now

Employers are looking to use technology to manage employee benefits, but can struggle to make the best choices about which technology solutions to leverage. According to a recent study commissioned by Equitable and conducted by Arizent Research/Employee Benefit News, HR professionals who have implemented an integrated software solution are using a variety of sources to make their decisions:

Figure 1: Sources Used When Selecting an Integrated Software Solution

Conferences: 51%
Webinars: 37%
Business groups/associations: 37%
Brokers: 36%
Colleagues: 32%
Industry analysts: 17%
Other: 16%
Source: Arizent Research/Employee Benefit News, March 2019

Brokers provide real value by educating employers on their technology options and helping them choose an integrated benefits administration platform that can efficiently manage employee benefits and meet employee needs.

To successfully take on this consultative role, however, brokers must stay on top of technology trends. Consider the following conferences and articles as sources of education on this mission-critical topic:

3rd Annual International HR Forum. March 26 to 27, 2020. Radisson Blu Hotel, Amsterdam, The Netherlands.
HR & Employee Benefits Summit. Forum Events. April 6 to 8, 2020. Hyatt Regency, Boston Harbor.
Human Resource Executive® Health & Benefits Leadership Conference. April 15 to 17, 2020. Aria Resort & Casino, Las Vegas.
SHRM Annual Conference & Exhibition. June 28 to July 1, 2020. San Diego.
HR & Employee Benefits Summit. Forum Events. September 14 to 16, 2020. The Wigwam, Litchfield Park, AZ.
HR Technology Conference & Exposition. Human Resource Executive. October 13 to 16, 2020. The Venetian, Las Vegas.
66th Annual Employee Benefits Conference. International Federation of Employee Benefit Plans. November 15 to 18, 2020, Hawaii Convention Center, Honolulu

This HR tech could help employees make better enrollment decisions. Caroline Hroncich. Employee Benefit News.
Top 4 HR trends to watch this year. Midge Seltzer. Employee Benefits News.
Know what you need to select a benefits provider. Dave Zielinski. Society for Human Resources Management.
Personalization is Key to Benefits tech success. Kathryn Mayer. Employee Benefit News.
Empowering employees with tech solutions. Kathryn Mayer. Employee Benefit Adviser.
In review: 21 benefits technology innovators. Kathryn Mayer. Employee Benefit News.

Benefit Advisors Network,
National Association of Health Underwriters,
Society for Human Resource Management,

Broker Tip: Because technology is always changing, you need to learn everything you can about employee benefits administration systems — and then learn some more. This will help you support your clients with their benefits technology needs and help recommend ideas that will allow them better serve their employees.

In February and March of 2019, Arizent Research/Employee Benefit News conducted an online survey of 401 HR professionals. The study, commissioned by Equitable, had the following requirements for participants: manager level or above; benefits technology decision-making responsibility; organization size of 10 to 500 employees; organization 2018 gross receipts of $250,000; and organization usage of at least 1 software solution for HR functions.
For more information on integrated EB solutions, please check out the other content available at:

For integrated technology solutions available from a trusted partner, visit

Equitable is the brand name of Equitable Holdings, Inc. and its family of companies, including Equitable Financial Life Insurance Company (Equitable Financial) (NY, NY); Equitable Financial Life Insurance Company of America (Equitable America), an AZ stock company with main administrative headquarters in Jersey City, NJ; Equitable Advisors, LLC (member FINRA, SIPC) (Equitable Financial Advisors in MI & TN); and Equitable Distributors, LLC. The obligations of Equitable Financial and Equitable America are backed solely by their claims-paying abilities. All group insurance products are issued either by Equitable Financial or Equitable America, which have sole responsibility for their insurance and claims-paying obligations. Some products are not available in all states.

GE-2737419 (9/19) (Exp. 9/21)

For reprint and licensing requests for this article, click here.
Benefit Technology Resource Center Benefits technology