Jon Rauser is a traditional group insurance broker from Milwaukee who was profiled for EBA’s February cover for his use of storefronts to enroll new individual clients on the health insurance exchanges. But the owner of The Rauser Agency has more plans for his retail locations — increased access for his employer clients’ employees to their insurance broker, especially when it comes to voluntary products.

“When you do an employee presentation on the worksite, they have a whole menu of products to choose from … and at the employee meeting you only present a few and you can’t explain them all,” Rauser says. “But are you presenting the right two products for everyone?”

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